Home staging, also known as property styling, is a proven and powerful marketing strategy impacting both sellers and buyers.
Savvy sellers choose home staging because they want the property to make a great first impression. They want to create a non-personal space that looks inviting but neutral so buyers can imagine themselves living there.
Home staging helps sellers attract higher offers and sell the property in a shorter timeframe by highlighting the best features in the best possible way, and distracting from the less than desirable qualities.
So sellers are wise to use a home styling service if they can.
Buyers, on the other hand, need to be aware of how home staging can subtly impact their perception of a property. The beautiful ‘show home’ vibes create a luxuriously sophisticated setting that connects positively with buyers on a subconscious level.
Buyers would be wise to take off the rose coloured spectacles and engage their sensible mindsets at home inspections, ignoring the stunning furniture and striking accessories that incite an emotional connection, so that they can properly see the property – warts and all.
Chat to us about how a property advocate can help you sell or buy in the current market with confidence. Investment buyers can receive invaluable support and guidance through our Buyers Advocacy Service, and for landlords who are selling, our Vendor Advocacy Service helps vendors achieve outstanding results.
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By Wendy Chamberlain
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