We’re all used to shopping online by now but would you make the most expensive purchase of your life on social media?
Social media is playing an increasingly important role in property sales, with platforms like Instagram and Facebook at the forefront of the shift. The pandemic, prohibiting in-person viewings and fueling an appetite for property-related content, catapulted this forwards.
But not all would-be online buyers strike it so lucky. Ava Kelly, who works for Love Energy Savings, says that Instagram heightened competition for a property she was interested in and meant that it was “practically impossible” to arrange a viewing.
The demand for the house also meant that agents were able to determine new rules for the sale.
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