Home staging, also known as property styling, is a property marketing concept that has become increasingly popular in recent years.
Styling a property for sale makes sense. Just as you might have your car detailed before selling it, your home should also be shown in its best possible light. In fact, home staging is fast becoming a marketing tool as effective and important as photos, videos and property descriptions.
Presenting your property for sale with on-trend furniture and homewares creates an ambience of chic modern appeal – even if the property is old or shabby. A staged property appears uncluttered while carefully chosen furniture creates airy spaciousness and cosy intimacy wherever it best suits.
While there is no doubt home staging boosts the marketability of a property, it does increase the vendor’s marketing costs.
For buyers, a property that is staged has a sense of modern neutrality making it easier for buyers to imagine their personal possessions in that space.
But there is a risk that buyers may be influenced by the beautiful ambience in a home styled property, impressed by luxurious visuals that have vanished when they collect the keys on settlement day.
It remains vitally important for buyers to obtain a professional building inspection and to focus their own inspection on practical aspects such as built-in storage, useable space, energy efficiency, natural light and last but never least, location.
If you’re selling your property, check out how Chamberlain Property Advocates can help you with home staging to ensure your property is presented in the best possible way.
If you’re planning to sell, talk to us about our Vendor Advocacy Service helping sellers achieve outstanding results.
To book a free 20-minute consultation, simply click here and choose a time convenient to you.
